01/ The foundation Start with what makes you, you. Give Foundry your website. Keep the original logo, colours, typography and product facts close to every creative decision.
Original identity Linked sources Brand context
Published brand evidence stays distinct from a new creative proposal. ⌘ Brand discovery FORMÉ PROJECT
formé· ORIGINAL BRAND MARK Website reference ↗ THE EVIDENCE ↗ Brand websiteLogo, palette and typography
Source ↗ Product pagesFeatures and product language
Source ↗ About the brandPositioning, tone and story
Source #2e2637
#7654d9
#c5b5e1
#f0eaf7
Aa Every detail belongs. Original typography + approved voice
Brand context 02/ The conversation A whole team. One clear thread. One project can hold many conversations. Follow the research, handoffs and creative decisions alongside the request that started them.
Multiple chats Visible handoffs Shared context
See useful progress, sources and concise explanations as the work develops. ⌘ Project conversation FORMÉ PROJECT
THE FORMÉ LAUNCH ◌ A new direction ◌ Audience questions ◌ Launch notes ▧ Shared asset libraryContext travels with the project.
YOU Make this launch feel unmistakably like us.
✳ Creative lead Let’s build from the brand, then explore three directions.
01 Researcher Evidence attached 02 Strategist Three directions 03 Brand reviewer Claims to check
Refine the first direction… ↑
03/ The possibilities One good idea. Many ways to tell it. Move from a thought to original artwork, a carousel, a narrated reel or a reusable email design. Keep the versions in one creative library.
Images & carousels Reels Email templates
Open the actual draft. Refine the copy, review the visual and keep what works. ⌘ Creative library FORMÉ PROJECT
FORME / A CREATIVE DIRECTION A little morepossible.
Good ideas take shape. Instagram artwork Draft FORME / IN MOTION A story. A feeling.A beginning. ▶
Script → Voice → Narrated draft Narrated reel 01 Good ideastravel.
02
03 Keep going.
A carousel, told in chapters. ✉ YOUR REUSABLE EMAIL DESIGN Hello, something new. Brand colours. Thoughtful copy. Yours to refine.
↗ 04/ The people behind it Your company has more than one voice. Bring the founder, company and leadership team into the same project. Give every post its own publishing identity.
Founder Company Chief officers
Each owner grants access. A role label never replaces provider consent or Page permissions. ⌘ Publishing identities FORMÉ PROJECT
ONE SHARED PROJECT The Formé launch
F The founder Member profile in Owner sign-in
✳ The company Company Page in Page role required
CM Chief marketing officer Member profile in Owner consent
◎ The same brand. Distinct identities.Access is checked separately for each account.
05/ The right moment Give the work a place in the world. See the plan across projects and identities. Review the exact creative, destination and time before approving a calendar item.
Content calendar Exact approval Clear outcomes
A changed draft or schedule needs fresh approval. A provider-confirmed outcome is what counts as published. ⌘ Calendar & review FORMÉ PROJECT
Launch week September · illustrative plan ‹ ›
09:30 A little more possible. LinkedIn · The founder
For review REVIEW THIS EXACT VERSION ◎ Needs approval
FORME / A CREATIVE DIRECTION A little morepossible.
Good ideas take shape.
Creative The Formé launch · v2
Publish as The founder / LinkedIn
Planned time 23 September · 09:30 IST
Approval Bound to this draft + destination + time Review. Approve. Then schedule. →
06/ The next iteration A little more like your brand. Every time. Turn considered feedback into proposed brand rules. Bring fresh market evidence into the next conversation and explore a new direction.
Saved feedback Proposed rules Fresh research
You decide which learnings to save. New evidence and your approved guidance shape the next draft. ⌘ Brand learnings FORMÉ PROJECT
YOUR FEEDBACK “Keep the opening shorter. Use our original logo. Give the idea a little room.”
From a creative review ↓
✳ Turn feedback into a useful rule. Proposed
Lead with one clear thought. Keep the original brand mark and leave breathing room around it.
You choose whether to save this guidance. Refine the wording Review proposed rule ↗
↗ The next conversation starts with more context.Your approved rules + fresh market evidence.